Episode #21 of Brand Newsroom debates whether Metro Train’s Dumb Ways to Die was a success. A recent opinion piece in Mumbrella calls into question whether the multiple award-winning campaign was effective in reducing train accidents and improving rail safety. Is Dumb Ways to Die marketing or is it entertainment?
What’s your opinion about Dumb Ways to Die?
Smart Content Marketing With Dumb Ways to Die (CCO magazine, February 2013, page 37)