Monthly Archives: April 2016

//April
28 04, 2016

7 Editorial Workflow Tips from Traditional Publishing

By | April 28th, 2016|Categories: Marketing, Writing|Comments Off on 7 Editorial Workflow Tips from Traditional Publishing

The newspaper industry began in earnest in the 1650s and ever since, [...]

27 04, 2016

Brand Newsroom 85: Metrics Marketers Overlook

By | April 27th, 2016|Categories: Brand Newsroom, Content Marketing, Strategy|Comments Off on Brand Newsroom 85: Metrics Marketers Overlook

Global content marketing expert Rebecca Lieb is this week’s guest on Brand [...]

26 04, 2016

Content from your core values

By | April 26th, 2016|Categories: Branding, Content Marketing, Writing|Comments Off on Content from your core values

What are the core values of your business? Part of effective communication [...]

21 04, 2016

How to generate article ideas like a journalist

By | April 21st, 2016|Categories: Content Marketing, Media, Storytelling, Writing|Comments Off on How to generate article ideas like a journalist

There’s a weird thing that happens when you tell a stranger at [...]

20 04, 2016

Brand Newsroom 84: Is Sex in Advertising Ever OK?

By | April 20th, 2016|Categories: Advertising, Brand Newsroom, Social Media|Comments Off on Brand Newsroom 84: Is Sex in Advertising Ever OK?

Fast food chain KFC has been slammed by critics for a sexually [...]

19 04, 2016

Why video is now an essential part of the marketing mix

By | April 19th, 2016|Categories: Video, Video Production|Comments Off on Why video is now an essential part of the marketing mix

Humans are hardwired to interpret the world visually. It makes perfect sense [...]

15 04, 2016

8 web writing tricks you need to know

By | April 15th, 2016|Categories: Web, Writing|Comments Off on 8 web writing tricks you need to know

Much of what you were taught in school about writing is not [...]

13 04, 2016

Brand Newsroom 83: How to Manage Editorial Workflow

By | April 13th, 2016|Categories: Brand Journalism, Brand Newsroom, Business, Content Marketing, Podcast|Comments Off on Brand Newsroom 83: How to Manage Editorial Workflow

Editorial workflow can be messy. There are too many stages involved, too [...]

12 04, 2016

How to engage people who visit your website

By | April 12th, 2016|Categories: Content Marketing, Marketing, Web|Comments Off on How to engage people who visit your website

How long do you think a typical person will spend looking at [...]

7 04, 2016

Here’s the one big reason so many corporate videos fail

By | April 7th, 2016|Categories: Video, Video Production|Comments Off on Here’s the one big reason so many corporate videos fail

How often have you watched a corporate video only to find yourself [...]