Once your content marketing strategy is in place, your brand must move into a media mindset for content creation.
Handcrafted content in a brand newsroom setting
Creating consistently great content and keeping to a strict production schedule is difficult if you don’t have a publishing background. But that’s exactly what’s required to gain the trust of your audience.
The Lush production team is known throughout Australia for producing award-winning content in a wide variety of mediums. Our handcrafted content comes with a strong storytelling focus learned through years of working in traditional media.
The roles behind content creation
You receive a high-quality, engaging product that keeps the interest of your audience and is optimised for Google. Our team uses a brand newsroom model consisting of:
- producers
- editors
- writers
- videographers
- animators
- copy/sub editors
- photographers
- designers
- social media marketers
- web developers
Each project also benefits from the insight of a creative director and managing editor. A regularly-scheduled editorial meeting is held with each client to ensure strategy and production requirements are being met.
Content types
The Lush production house delivers all types of content. Some of the more popular content types are:
- Videos
- Blog posts
- Podcasts
- Case Studies
- White Papers
- Newsletters
- Websites
- Print Magazines
- Infographics
- Rich content for social media
- eBooks
- TV Commercials
- Print articles
- Presentations
If you’d like help implementing your content marketing initiatives, get in touch with us.