Add a little drama to grab your audience’s attention

By | February 9th, 2017|

Over the last decade or so I have lost count of the number of corporate videos I have made. You know the ones: There’s a nice opening [...]

Brand Newsroom 126: The “By the way, I was paid to say this” Episode

By | February 8th, 2017|

With the invention of “influencer marketing”, product placement has jumped from the silver screen to the smartphone screen. But now, in Australia, the free-for-all is over. New [...]

3 tips for choosing the right voiceover artist

By | February 7th, 2017|

Companies spend whole marketing budgets on the way their company looks, but how many pay attention to how their company sounds? In my twenty-something years of recording [...]

Direct sources for content marketing research

By | February 2nd, 2017|

When researching for a content marketing strategy, how do you ensure you’re accessing authentic information about your audience? On a recent content marketing program for a trucking [...]

Brand Newsroom 125: Is attack ever the best form of marketing?

By | February 1st, 2017|

Is attack marketing ever a good idea? Does launching into your competitor — or perhaps a politician or someone you disagree with — ever work for a [...]

The secret to effective writing for business

By | January 31st, 2017|

If brevity is the soul of wit, then there’s nothing amusing about most business writing. Our old friend Shakespeare would be disappointed. We’re due for a scolding [...]