Monthly Archives: June 2016

//June
30 06, 2016

To :) or not to :) How casual should your content be?

By | June 30th, 2016|Categories: Marketing, Social Media|Comments Off on To :) or not to :) How casual should your content be?

There’s no doubt that the internet has changed the rules of business [...]

29 06, 2016

Brand Newsroom 94: The Lessons from Brexit for Communicators

By | June 29th, 2016|Categories: Brand Newsroom, Marketing|Comments Off on Brand Newsroom 94: The Lessons from Brexit for Communicators

Britain has voted the leave the European Union. It’s one of the [...]

28 06, 2016

Confessions of a former content marketing sceptic

By | June 28th, 2016|Categories: Content Marketing, Marketing|Comments Off on Confessions of a former content marketing sceptic

My name is Ian and I have a confession to make: It [...]

23 06, 2016

Social media dabbling is a bad idea

By | June 23rd, 2016|Categories: Facebook, Social Media|Comments Off on Social media dabbling is a bad idea

It could be considered a weird quirk of English that “to dabble” [...]

22 06, 2016

Brand Newsroom 93: Why it’s time for brands to get podcasting

By | June 22nd, 2016|Categories: Brand Newsroom, Podcast|Comments Off on Brand Newsroom 93: Why it’s time for brands to get podcasting

Ninety-eight million people in the US listen to podcasts every year, with [...]

21 06, 2016

A brand journalism approach to growing your audience

By | June 21st, 2016|Categories: Brand Journalism, Content Marketing, Marketing|Comments Off on A brand journalism approach to growing your audience

Attracting an audience is a key principle of content marketing. But you [...]

16 06, 2016

Email newsletter subject lines: the good, the bad and the ugly

By | June 16th, 2016|Categories: Online marketing, Web, Writing|Comments Off on Email newsletter subject lines: the good, the bad and the ugly

If you’re anything like me, you probably receive an avalanche of emails [...]

15 06, 2016

Brand Newsroom 92: Where to share your content

By | June 15th, 2016|Categories: Brand Newsroom, Marketing|Comments Off on Brand Newsroom 92: Where to share your content

There are plenty of websites out there happy to share your content [...]

14 06, 2016

Challenging your content marketing language

By | June 14th, 2016|Categories: Content Marketing|Comments Off on Challenging your content marketing language

How are you speaking about content marketing to colleagues, friends and clients? [...]

9 06, 2016

How to make your video stand out from the crowd

By | June 9th, 2016|Categories: Video, Video Production|Comments Off on How to make your video stand out from the crowd

Have you ever watched a film, music video or high-end television drama [...]