What is content marketing?

It’s not what you say to your customers that differentiates your business from your competitors. That’s the work of advertising.

Content marketing is knowing what your customers want to hear and delivering it at the right place and time they’re looking for help or information. When you do this on a consistent basis, you build credibility and trust with your audience.

“Traditional marketing and advertising is telling the world you’re a rock star. Content Marketing is showing the world that you are one.” – Robert Rose

Content Marketing is a broad area encompassing the creation of original, high-quality content, social media and search engine optimisation (SEO).

What’s the benefit of content marketing?

A lead generated from content marketing is one-third the cost and three times more effective than traditional marketing. When done well, content marketing moves your marketing expense into an investment in long-term business assets. When content marketing is done poorly you won’t see any return on your investment.

Find out why you need to start with a Content Marketing Strategy.