Monthly Archives: July 2015

//July
30 07, 2015

Colour Science: Achieving Greatness in Film Production

By | July 30th, 2015|Categories: Video, Video Production|1 Comment

Colour is the secret weapon of every good filmmaker and its impact is often underestimated. Previous posts from the blog series, The Secret to Achieving Greatness in Film Production, discuss the elements involved in creating a video to go above and beyond an average film production. This includes composition and sound. In part three, the impact of colour is examined and how knowing a little science can improve your film production. […]

28 07, 2015

Brand Newsroom 46: Tweet Perth and the Value of Online Community

By | July 28th, 2015|Categories: Brand Newsroom, Podcast|Comments Off on Brand Newsroom 46: Tweet Perth and the Value of Online Community

What can you learn from Tweet Perth? More than you could imagine. [...]

27 07, 2015

A Marketer’s Guide to the Curiosity Gap

By | July 27th, 2015|Categories: Content Marketing|Comments Off on A Marketer’s Guide to the Curiosity Gap

“You’ll never believe what this marketer accidentally published on the company blog”  “We tried this shocking content marketing technique… and it worked!” Does this style of headline seem eerily familiar? That’s because they’re using a technique called the “curiosity gap” to pique your interest and persuade you to take action. […]

23 07, 2015

Composition: Achieving Greatness in Film Production

By | July 23rd, 2015|Categories: Video Production|1 Comment

You’re a filmmaker. Your neighbour is probably a filmmaker. Chances are your Great Aunt Mable is also a filmmaker. Anyone with a smartphone and the ability to press record is a filmmaker. The web is teeming with budding videographers publishing their own content and sharing videos. Video consumption is gaining traction with the statistics to support.  […]

22 07, 2015

Brand Newsroom 45: Getting More Earned Media

By | July 22nd, 2015|Categories: Brand Newsroom, Media, Podcast, Video|Comments Off on Brand Newsroom 45: Getting More Earned Media

When brands pursue content marketing, they usually focus on publishing through the [...]

21 07, 2015

One Rule of Consistently Great Content

By | July 21st, 2015|Categories: Content Marketing, Marketing, Videos|Comments Off on One Rule of Consistently Great Content

Nic Hayes, Managing Director of Media Stable, shares his thoughts on the importance of keeping consistency at the heart of your content marketing strategy. He believes it’s more than a discipline; it’s vital in maintaining your authority. -Ed […]

20 07, 2015

Distributing Content for Optimum Results

By | July 20th, 2015|Categories: Content Marketing|4 Comments

How do you distribute your brand’s content? Distribution is a key element of the content marketing mix and a lot of brands struggle with it. What’s the point of creating content if nobody is listening, reading or watching? […]

16 07, 2015

The Secret to Achieving Greatness in Film Production

By | July 16th, 2015|Categories: Video Production, Videos|3 Comments

What’s the difference between an average and an exceptional film production company? In the first of a four-part series, you’ll gain insight into what makes a great film production. […]

14 07, 2015

Brand Newsroom 44: Keeping Consistent

By | July 14th, 2015|Categories: Brand Newsroom, Podcast|1 Comment

It’s often said that in content marketing, brands should consider themselves as [...]

13 07, 2015

5 Advertising ‘Rules’ to Rethink for Content Marketing

By | July 13th, 2015|Categories: Content Marketing|Comments Off on 5 Advertising ‘Rules’ to Rethink for Content Marketing

Is your brand still stuck in the past? Or have you been brave enough to attempt content marketing? Although it’s starting to enter the mainstream marketing vocabulary, there is still confusion among brands about what content marketing is and how it differs from other marketing practices. […]