"I’m never going to business with everybody but I want everyone I do business with to love us’" Founder of Messages on Hold and one of Australia’s finest Ambush marketers, Kym Illman talks to James Lush.
2014 for us is a year of doing it together! We get the feeling we are all entering the “sharing” economy! We certainly have seen that recently with all the work we are doing with our clients. Why go it alone when potentially you could do something together and share the cost! Have a look at this example. WA Ballet (one of our favourite clients) is always looking to use video creatively. Budgets are tight however. But, they do have some wonderful Corporate Sponsors that are clearly partnering for all the right reasons. How could we tell a WA Ballet story and give their Principal Partner, Woodside a production that would work for them too! The end product can be viewed here…but simply it’s a production that marries the idea of VALUES! By combining budgets we were able to film something stunning! Higher production values means more viewers which in turn leads to greater emotional connection with both brands! […]
"We’ve got a long way to go" Former Australian of the Year and current Director of the Western Australian Burns Service, Fiona Wood talks to James Lush about her continual drive for personal and team excellence.
"All I have ever wanted to be is a voice of reason" The first female Lord Mayor of Perth, Lisa Scaffidi talks to James Lush about her desire for a more positive and constructive public dialogue and her visions for a fastgrowing city.
“How do you wake up in the morning with the goal to make a little bit more money than you did yesterday, it’s just not a good personal goal” From his garage to CEO of ASX listed technology provider iiNet with a market of over $1bn, Michael Malone talks to James Lush about his vision for business, his drivers, his values and his hopes.