Ninety per cent of the information our brain processes is visual and 40 per cent of people respond better to something visual than they do to text.

Jeremy Stewart is a digital marketing consultant at Launchpad Creative and really understands graphics and design — so he’s the perfect person to help us understand how good design can help us sell our message.

Here are some key take-outs:

  • Visual content creates an emotional connection with your audience you can’t get through text alone — our brains compute images so much faster, too.
  • Design encompasses everything from font choice to pictures. Jeremy says the more simple, the better.
  • People really do judge a book by its cover. Design helps people make decisions.
  • If you’re a really small business, there are some great tools to help you do good design yourself. But as you grow, definitely get the professionals in.
  • Choosing the right image can make all the difference between success and failure.
  • Instagram is a great medium, even for business to business, because the images spread so far and wide and it helps you connect with your audience.
  • Infographics have moved a long way from just being a visual representation of statistics; you can do them on anything now. Just make them pretty and have a message to share. Convert your blogs into infographics and animated videos so you get more value from the same content.

On My Desk

Have you heard the one about…

Recently Sarah got particularly passionate about drip email marketing campaigns.

And here’s a podcast where the team were joined by Mark Masters to look at some great examples of content marketing.

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