Brand Journalism

//Brand Journalism
25 05, 2017

Brand Journalism: How to write a good lede

By | May 25th, 2017|Categories: Brand Journalism, Content Marketing, Storytelling, Writing|Tags: , |Comments Off on Brand Journalism: How to write a good lede

It’s easy to suck. Getting that first sentence right — finding the [...]

11 05, 2017

Content Marketing: How to run an editorial calendar

By | May 11th, 2017|Categories: Brand Journalism, Writing|Comments Off on Content Marketing: How to run an editorial calendar

When I was a cadet reporter things were still distinctly analogue, so [...]

3 05, 2017

Brand Newsroom 138: Media Intelligence: Here’s what you need to know

By | May 3rd, 2017|Categories: Brand Journalism, Brand Newsroom, Media|Comments Off on Brand Newsroom 138: Media Intelligence: Here’s what you need to know

We’ve come a long way from the days when “media monitoring” involved [...]

30 03, 2017

How great copy beats competition and saves you money

By | March 30th, 2017|Categories: Brand Journalism, Content Marketing|Comments Off on How great copy beats competition and saves you money

Are you one of those people with a loosey-goosey relationship with grammar?  [...]

2 03, 2017

Become a better brand writer with this top tip

By | March 2nd, 2017|Categories: Brand Journalism, Writing|Comments Off on Become a better brand writer with this top tip

Writing is one of those tasks a lot of people hate to [...]

13 10, 2016

Content marketing is an ethical option for old journos

By | October 13th, 2016|Categories: Brand Journalism, Content Marketing|Comments Off on Content marketing is an ethical option for old journos

A little while back I wrote an article reassuring journalists — more [...]

27 09, 2016

Credit where it’s due: Don’t fall foul of copyright law

By | September 27th, 2016|Categories: Brand Journalism, Content Marketing|Comments Off on Credit where it’s due: Don’t fall foul of copyright law

Copyright laws weren’t created for the digital age. Technology and internet connectivity [...]

6 09, 2016

7 steps to a winning publication with content marketing

By | September 6th, 2016|Categories: Brand Journalism, Content Marketing|Comments Off on 7 steps to a winning publication with content marketing

What does a quality brand publication look like? When you consider how [...]

2 08, 2016

Interview techniques for tricky talent

By | August 2nd, 2016|Categories: Brand Journalism, Interviewing|Comments Off on Interview techniques for tricky talent

Sometimes it’s like pulling teeth. You’ve got your questions, you know the [...]

14 07, 2016

Journalistic principles add credibility to your content

By | July 14th, 2016|Categories: Brand Journalism, Content Marketing|Comments Off on Journalistic principles add credibility to your content

OK, I know what you’re thinking: journalists don’t always have the best [...]