Monthly Archives: August 2015

31 08, 2015

Where Content Marketing Fails

By | August 31st, 2015|Categories: Content Marketing|Comments Off on Where Content Marketing Fails

We’ve all been there. A sale is lost because your frontline staff doesn’t know what’s going on in the rest of the company. Like many people, I love to research online before making a decision on purchasing a product. Many brands have content marketing working for them online but forget to communicate the what, why and how of their content to key frontline staff making the sale. […]

27 08, 2015

Should Your Business Use Multiple Content Brands?

By | August 27th, 2015|Categories: Content Marketing|1 Comment

How does your organisation implement content marketing? Most brands will create content from social accounts using one shared name. However, for some businesses, one content brand is simply not enough. […]

25 08, 2015

Brand Newsroom 50: What Do I Do With My Website?

By | August 25th, 2015|Categories: Brand Newsroom, Web|Comments Off on Brand Newsroom 50: What Do I Do With My Website?

How often should you be changing your website? Due to ever-changing Google [...]

24 08, 2015

The Great Content Marketing Swindle

By | August 24th, 2015|Categories: Content Marketing|53 Comments

The first time I saw a measurable return on investment in content marketing was in 1996. No one was calling it ‘content marketing’ then but that’s what I was doing. I was writing case studies, magazine articles, and fact sheets to support products I was selling. It was easy to measure ROI because I had a big quota. The content was instrumental in convincing customers to sign contracts worth hundreds of thousands of dollars and a few deals well into the millions of dollars. […]

20 08, 2015

The 3 Biggest Challenges Facing Content Marketers

By | August 20th, 2015|Categories: Content Marketing|1 Comment

The three biggest challenges facing content marketers What do you find most challenging about content marketing? Recently our Head of Content Strategy Sarah Mitchell was interviewed on the August blog to give her take on the state of affairs in the content marketing space. In the interview Sarah mentioned three major challenges most content marketers face. […]

18 08, 2015

Brand Newsroom 49: In-house or Outsourced Content?

By | August 18th, 2015|Categories: Brand Newsroom, Podcast|1 Comment

How does your brand approach in-house production and outsourcing? When it comes [...]

17 08, 2015

The Skill Every Marketing Manager Needs to Recruit

By | August 17th, 2015|Categories: Content Marketing|Comments Off on The Skill Every Marketing Manager Needs to Recruit

If there’s one thing lacking in most marketing departments, it’s good writers. The content marketing discipline is becoming ingrained in large and small businesses all over the world. Organisations who recruit and hire people with good writing skills are putting themselves in a position of competitive advantage. Here’s why. […]

13 08, 2015

Content Marketing Trends of 2015

By | August 13th, 2015|Categories: Content Marketing|1 Comment

Were you satisfied with your content marketing results in 2014? Want to improve your investment plans in the second half of this year? Experts and industry leaders predicted 2015 would be a big year for content marketing. Now that we have surpassed the mid-year hump, it’s time to see if these predictions have come true. If you’re interested in seeing whether your content marketing strategy aligns with their predictions, here is a list of some of the top predicted trends this year. […]

11 08, 2015

Brand Newsroom 48: Authenticity vs Over-Sharing

By | August 11th, 2015|Categories: Brand Newsroom, Podcast, Social Media|Comments Off on Brand Newsroom 48: Authenticity vs Over-Sharing

How much of our brand values should we be publicly sharing? While [...]

10 08, 2015

Why No One Cares About Your Story and How to Change It

By | August 10th, 2015|Categories: Content Marketing|Comments Off on Why No One Cares About Your Story and How to Change It

One of the most common complaints I hear from brands is “why can’t I get coverage in the media?” When you then ask brands about the story they’re trying to sell, the answer usually becomes clear quite quickly. Often they simply don’t have a story to tell. […]