Why is it important measure your content?
It’s essential to measure effectiveness, especially if you plan on dedicating time and budget to content marketing. It’s imperative to have a regular reporting cycle so you can tell what’s working and what needs to be improved.
If you’re hoping to get more budget or recurring budget, your management will expect to see a return on investment.
What gets measured?
It depends on your content marketing strategy and the goals you have set. These should be determined and outlined at the beginning of your strategy document. Common things to measure include:
- Social media sharing
- Social media comments
- Reviews and testimonials
- Website traffic
- Phone calls
- Size of social networks
- Word of Mouth recommendations
Each piece of content will have it’s own measurements. Quite likely, it will also have different measurement cycles depending on a variety of factors.
How do I report progress?
Ideally, an editorial meeting is held on a regular basis to track progress and make plans for the next period of content production. A customised report is developed specifically for your reporting requirements and delivered in this meeting.
Why not contact us to discuss how we can help you improve the performance of your content marketing?