Should I use a white screen in my corporate video?

//Should I use a white screen in my corporate video?

When you’re planning a corporate video production there are myriad questions you need to answer: Everything from what’s possible on your budget through to when and where to physically film it.

 In many instances, in so many ways, using a white screen studio is a great way to keep things simple, efficient and cost effective — while not having to compromise on creativity.

It focuses attention on your message

By putting your presenter or interviewer on a white (or black) background it allows the viewer to focus purely on the “talking head”, with no distractions. This means your audience is focused on the message you want them to hear.

Sometimes you don’t actually need a green screen

We’re used to the idea of filming in front of a “green screen” but you don’t always need one. If your finished film will have a white background, just film on white and save yourself a whole bunch of costs in post-production.

It’s also not true that you have to film on a green screen in order to add graphics. By positioning your talent correctly, you can use the negative space to animate the graphics. A good video production agency won’t push you into green screen when you don’t need it.

It’s incredibly cost effective

Using a white-screen studio is a great alternative to filming “on location” if you need to keep your corporate video production costs down. For a start, the film crew isn’t traveling across town with equipment, getting filming permissions, and then spending ages setting up light rigs and so on — so it saves on time and costs.

It’s particularly cost effective when compared to filming on green screen, which uses a lot more lighting, takes more time to set up and takes a lot more time in post-production. Filming on white allows you to scale a project up or down, to fit your budget.

It’s easy to add graphics and animation

Most logos or company colours work well on a white background. You can still have your “talking head” speaking to the camera and — in the negative space beside them or around them — include graphics and animations.

 If you’re interested in using a white-screen studio for your next corporate video or creating a video on a budget, or if you have any questions, get in contact with the team at Lush Digital Media.

Like what you’ve read? Sign up to the Lush newsletter for fortnightly advice to help you market your business better, tips from our video production gurus, and a podcast or two from our favourite podcasting team, Brand Newsroom. In the meantime, you might enjoy these:

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By | 2017-07-19T21:41:51+00:00 July 18th, 2017|Categories: Video Production|Tags: , , |Comments Off on Should I use a white screen in my corporate video?

About the Author:

Gavin Carroll is the Creative Director at Lush Digital, and oversees the production house. He has a diverse background as an editor, compositor and DOP.