The Perfect Concoction of Collaboration and Creativity in Video Production

We’re constantly inspired by the work of video makers around the globe, particularly those that think outside conventional methods - where the creativity alone will stun the viewer even if the subject is of no interest.

Here’s a video that received 1 million views in 5 days!

From the depth of the creative visuals to the ground-breaking, never-been-done-before scale of the shoot, ‘Afterglow’ is being hailed as one of the most cinematically profound ski movies ever made.

It was filmed using huge lights, custom made LED suits and a whole load of logistical planning and civil engineering.

It was created by Sweetgrass Productions who partnered with Philips TV and the Swedish agency Ahlstrand & Wållgren. It shows a unique collaboration between the production companies vision of skiing and the colour and light technology behind the Philips Ambilight TV.

Sweetgrass say ‘it’s two parts creativity, one part branded content, and a pinch of masochism for good measure” and we love it!

AFTERGLOW - Lightsuit Segment from Sweetgrass Productions on Vimeo.

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