Social Media

It wasn’t that long ago social media was considered a fad. In 2010, early adopters were trying to figure it out. Traditional business was skeptical. A lot of smart people predicted social media would implode under the weight of its own hubris. A huge whack of people thought it was a channel for kids and not for them or their customers. But that was 2010 and you never hear those comments any more. A new form of misinformation has replaced those myths and a lot of it is based on what was true four or five years ago. […]

Five years ago when I first started speaking about content marketing, no one knew what I was talking about. Even two years ago, I was still being asked to speak and present to audiences where content marketing was a new concept. In the past year, we’ve seen a massive shift in Australia. Content marketing is finally getting the attention it deserves as a plausible strategy for business. While this is extremely encouraging, we still have a long way to go before business starts to see the benefits associated with a content marketing initiative. So what’s holding us back? […]