Social Media

/Social Media
21 05, 2015

5 Reasons to Stop Focusing on Social Media

By | May 21st, 2015|Categories: Content Marketing, Social Media|1 Comment

It wasn’t that long ago social media was considered a fad. In 2010, early adopters were trying to figure it out. Traditional business was skeptical. A lot of smart people predicted social media would implode under the weight of its own hubris. A huge whack of people thought it was a channel for kids and not for them or their customers. But that was 2010 and you never hear those comments any more. A new form of misinformation has replaced those myths and a lot of it is based on what was true four or five years ago. […]

23 04, 2015

Get Your Audience Laughing

By | April 23rd, 2015|Categories: Facebook, Online marketing, Social Media, Storytelling|Comments Off on Get Your Audience Laughing

Maybe it’s the Australian larrikin culture, or maybe it’s because I’m young and immature but I love humour in marketing. As more than just a source of entertainment, I believe humour in marketing can be extremely beneficial to brands because it creates positive associations and causes the brain to code the information deeper in memory. […]

23 02, 2015

Online Marketing Advice You Want to Avoid

By | February 23rd, 2015|Categories: Content Marketing, Online marketing, SEO, Social Media|Comments Off on Online Marketing Advice You Want to Avoid

A recent article in BRW magazine advises small business owners on how to get started with online marketing. It includes several good suggestions but it’s dated and totally misses the one thing to make or break any online marketing program. Without it, the money and time you spend on digital marketing will be wasted in the long run. […]

30 01, 2015

Brand Newsroom #19: The Importance of Listening to Your Social Media Audience

By | January 30th, 2015|Categories: Brand Newsroom, Social Media|Comments Off on Brand Newsroom #19: The Importance of Listening to Your Social Media Audience

Photo by: Sean McEntee Episode #19 of Brand Newsroom - This week [...]

13 08, 2014

An essential element required for content marketing success

By | August 13th, 2014|Categories: Content Marketing, Social Media|9 Comments

Five years ago when I first started speaking about content marketing, no one knew what I was talking about. Even two years ago, I was still being asked to speak and present to audiences where content marketing was a new concept. In the past year, we’ve seen a massive shift in Australia. Content marketing is finally getting the attention it deserves as a plausible strategy for business. While this is extremely encouraging, we still have a long way to go before business starts to see the benefits associated with a content marketing initiative. So what’s holding us back? […]

1 05, 2014

When timing is everything!

By | May 1st, 2014|Categories: Business, Content Marketing, Online marketing, Social Media|Comments Off on When timing is everything!

If you follow football – or soccer as it’s known in these [...]

3 04, 2014

Who’s the fool now…?

By | April 3rd, 2014|Categories: Content Marketing, Social Media, Video Production|Comments Off on Who’s the fool now…?

It’s been a week of April Fools jokes. The web is saturated with stories, videos and photos causing a stir. Is it real? Is it fake? How do they get away with that? You either love them or loathe them, but there’s no denying that a successful April Fools joke is a hugely effective PR tool. […]

26 03, 2014

Marketing success - Brains, Budget or Facebook?

By | March 26th, 2014|Categories: Advertising, Business, Content Marketing, Facebook, Online marketing, Social Media, Sponsorship, Uncategorized|1 Comment

Online marketing is big business; companies are willing to spend a vast amount of money and man-hours on flash campaigns to spread the message of their brand. But what if you could get the same results (or better) in the time it takes to drink your morning cappuccino and without spending a cent?! The most recent social media phenomenon is the ‘No make-up selfie’ in aid of Cancer Research. Females take a ‘selfie’ (named ‘The word of 2013’ by the Oxford Dictionary!), post it on Facebook with a pledge to donate and then nominate a couple of friends to do the same. The charity made $2million in 48 hours! You may assume that this was a cleverly executed marketing plan…but actually, the charity admitted that they had no involvement whatsoever! It’s the modern day chain mail and a new way of being heard above the ‘noise’ …by getting the social media community to do the work for you! […]