Brand Newsroom 84: Is Sex in Advertising Ever OK?
Fast food chain KFC has been slammed by critics for a sexually [...]
6
04, 2016
Brand Newsroom 82: How to get ROI on social media
Brands have fallen over themselves to build social media profiles to reach [...]
11
03, 2016
Why Your Content Strategy Requires SlideShare
I’m a bit of a black sheep at Lush because I am [...]
24
02, 2016
Brand Newsroom 76: Jay Baer on Why Praise is Overrated
The importance of effective customer service has never wavered. Customers and businesses [...]
12
01, 2016
How to Handle Social Media Hecklers
Does your business know how to deal with online trolls and negative comments? […]
17
11, 2015
RIP Google+
Is Google+ done and dusted? News from the past couple of weeks indicates Google+ is on its way out. With the latest news that Google Places API drops Google+ URLS from their business listings, all signs point towards one tragic fate: Google+ is on its last legs. […]
6
10, 2015
The Marketer’s Hashtag Toolkit
Does your brand use hashtags in social media posts? There’s no denying the increasing popularity of hashtags in today’s culture of intense social activity, especially in the marketing landscape. What was once the humble pound symbol has changed in meaning, it is now followed by a keyword or phrase to help further the reach of social media content. […]
29
09, 2015
Hashtag Etiquette: 5 Ways To Use Hashtags Effectively
Are you guilty of poor hashtag etiquette? With so many individuals and businesses using social media, you’re bound to have seen an over-hashtagger in your feed at some point. It’s such a common annoyance that even pop-culture sources are acknowledging it. A recent video by Jimmy Fallon and Justin Timberlake mocking hashtag use has brought the issue of hashtag etiquette into public question. […]
22
09, 2015
Giving Power to Customers Through Online Reviews
Does your business receive online reviews? The prospect of online reviews from customers can be daunting to many businesses because of the lack of control you have over the content. However, online reviews can be extremely valuable to a brand in terms of gaining credibility and building an online community. […]
11
08, 2015
Brand Newsroom 48: Authenticity vs Over-Sharing
How much of our brand values should we be publicly sharing? While [...]
