When public speaking, do you worry more about the way you look or what you say? When filming, you have to consider the surrounding environment to ensure it reflects and complements both the way the subject looks and what they’re saying. […]
When watching a video, your eyes are drawn to the main focal point on screen. You’ll be absorbing every aspect of the image subconsciously. Whether filming a high-budget blockbuster or low-budget corporate health and safety presentation, creating the best environment possible highlights and complements the action on screen. […]
Episode #21 of Brand Newsroom debates whether Metro Train’s Dumb Ways to Die was a success. A recent opinion piece in Mumbrella calls into question whether the multiple award-winning campaign was effective in reducing train accidents and improving rail safety. Is Dumb Ways to Die marketing or is it entertainment? Nic Hayes, Sarah Mitchell and James Lush debate the merits of the project from the viewpoint of content marketing, PR and broadcasting. What’s your opinion about Dumb Ways to Die? […]
Being interviewed off-camera is often a daunting experience, full of behind-the-scenes distractions and hazards the viewer would never know about. Insider knowledge from a senior producer of both traditional media and brand newsrooms can help you next time you’re in front of the camera. […]
‘Behind the scenes’ videos are a fantastic tool to engage and connect with your audience. The benefits include: - Showcasing the team behind the project. - Educating the audience on the length and depth of work involved, allowing for a deeper understanding and appreciation of a project. - Offering an added ‘extra’ by providing material that supports and compliments the project. […]
There’s only so many ways you can advertise a block of land. After all, grass is not exactly glamorous, is it? We were recently given this challenge for a company that is selling land to build on. Here’s an example of how effective drones are as a way of capturing stunning aerial footage. […]
Some thrive on it, some despise it and some actually run away from it. Facing a camera can be both an enjoyable and daunting experience. We film a huge variety of people, yet it doesn’t matter how confident someone is, put a camera in front of them and anything could happen! They may speak consistently to hundreds of people on stage, yet place them in front of a camera and they crumble. […]
New research released today by the Content Marketing Institute and MarketingProfs shows the increasing influence video has on content marketing. In the B2B Content Marketing 2015: Benchmarks, Budgets, and Trends — North America report, 1,820 respondents from North America completed the fifth annual survey. […]
