The New Viral Video: Lessons from the Happy Chewbacca
Candace Payne has redefined viral. Creating a viral video is easier than [...]
19
05, 2016
Why You Need Animation in Your Video Marketing Strategy
Out the back of the Lush offices, in the lesser explored creative [...]
3
05, 2016
5 hot tips to make a video production on a tight budget
No matter how big or small a project is, it always rides [...]
19
04, 2016
Why video is now an essential part of the marketing mix
Humans are hardwired to interpret the world visually. It makes perfect sense [...]
7
04, 2016
Here’s the one big reason so many corporate videos fail
How often have you watched a corporate video only to find yourself [...]
31
03, 2016
4 ways a production house is better than a one-man band
It’s something I have experienced firsthand — the power of a team [...]
1
12, 2015
Perfecting Your Video Production to Please Your Audience
Ever wonder what it’s like to work with Gordon Ramsay? Back in the heady days of 2005, when I was a fresh-faced graduate trying to make my way in the world, I had the opportunity to work as a runner on the TV show Ramsay’s Kitchen Nightmares. It’s a long-running format where Gordon Ramsay enters struggling restaurants and tries to save them from closing by sprinkling a little bit of Michelin-magic on inept owners and clueless cooks. He is a man who can not only fit the f-word into every single sentence, he also knows a thing or two about creating places people actually want to spend their money and time on food. […]
30
07, 2015
Colour Science: Achieving Greatness in Film Production
Colour is the secret weapon of every good filmmaker and its impact is often underestimated. Previous posts from the blog series, The Secret to Achieving Greatness in Film Production, discuss the elements involved in creating a video to go above and beyond an average film production. This includes composition and sound. In part three, the impact of colour is examined and how knowing a little science can improve your film production. […]
22
07, 2015
Brand Newsroom 45: Getting More Earned Media
When brands pursue content marketing, they usually focus on publishing through the [...]
28
04, 2015
Video Production: How To Make Your Film Set Relevant
A farmer in a spaceship. A polar bear in a sand pit. Neither makes sense. These are extreme examples, but choosing the location of a film shoot should reflect and complement the subject wherever possible - whether you’re filming a big-budget television commercial or a short piece to camera. The primary focus should always remain on the subject, but their surroundings are also important when setting up an area to film. […]
