“I haven’t had a no” Named as one of the ’100 Most Influential Australian Women’ in 2012, Holly’s passion for driving sustainable change in both the corporate and not-profit world is truly remarkable.
"You’re essentially leading as if your life depended on it" Successfully reaching the summit of Everest reinforced local Perth man Patrick Hollingworth that passion, self-belief and determination enables the average individual to achieve greatness.
"My leadership style is about being a servant" Professor Bruce Robinson from the University of Western Australia is renowned for his work in cancer research and most importantly known for turning compassion into action!
Have you seen this video production that Budweiser created for the 2014 Superbowl final? It’s incredible! That’s not an advert I hear you say! I think you’re right. It’s SO much more! Let’s face it, there aren’t that many ads that get a staggering 49 million plus views. And I’m not sure there are many ads that make you feel a greater connection with a brand. Most advertising is interruptive. This isn’t! So, is it an ad? I’d argue not - I think it’s clever content marketing! […]
"Just lay the best brick that you can" Dale is an industry thought leader and an avid believer in social responsibility. His leadership has taken ABN group to what it is today which includes 10 retail building companies building over 3000 homes a year.
…We think it’s shifted! Back in 2012 we won a Telstra Business Award here in WA - it was in the category sponsored by a large media publishing company. Our prize was a fairly substantial amount of money that could be spent in contra, advertising on any of their platforms. Not one to usually go down the advertising route, we didn’t rush in! 18 months later it was a case of use it or lose it! Well, yesterday our one month campaign on a couple of websites came to an end. According to the report sent through, we had had fantastic results! Let me just say, their definition of fantastic isn’t quite the same as ours! “Overall the campaign attracted 153 clicks with click through rates of 0.04% and 0.20% which is fantastic. Our network average for similar activity is 0.03% to 0.05%” We were staggered - 0.03%-0.05% is considered successful? […]
"I’m never going to business with everybody but I want everyone I do business with to love us’" Founder of Messages on Hold and one of Australia’s finest Ambush marketers, Kym Illman talks to James Lush.
2014 for us is a year of doing it together! We get the feeling we are all entering the “sharing” economy! We certainly have seen that recently with all the work we are doing with our clients. Why go it alone when potentially you could do something together and share the cost! Have a look at this example. WA Ballet (one of our favourite clients) is always looking to use video creatively. Budgets are tight however. But, they do have some wonderful Corporate Sponsors that are clearly partnering for all the right reasons. How could we tell a WA Ballet story and give their Principal Partner, Woodside a production that would work for them too! The end product can be viewed here…but simply it’s a production that marries the idea of VALUES! By combining budgets we were able to film something stunning! Higher production values means more viewers which in turn leads to greater emotional connection with both brands! […]
"We’ve got a long way to go" Former Australian of the Year and current Director of the Western Australian Burns Service, Fiona Wood talks to James Lush about her continual drive for personal and team excellence.