/James Lush

About James Lush

James Lush is the founder and director of Lush Digital Media. Starting out at the BBC in the UK, he has more than two decades of experience in broadcasting, production and consultancy. He still has time for his passion for radio, and is currently the presenter of 720 ABC Breakfast in Perth.
2 06, 2015

Storytelling: What Journalists Know and Marketers Don’t

By | June 2nd, 2015|Categories: Content Marketing, Storytelling|2 Comments

Journalists have been creating amazing content for centuries. It is a craft that has grown and evolved over time and, along the way, the men and women who practice it have learned a thing or two about storytelling. […]

4 05, 2015

How Brands Can Increase Their Earned Media Opportunities

By | May 4th, 2015|Categories: Content Marketing|Comments Off on How Brands Can Increase Their Earned Media Opportunities

They don’t call it earned media for nothing. You really do have to earn it. People don’t share content they didn’t enjoy. You need to either inform or entertain, or both. While social media has made it easier for brands to put out messages and have consumers share them, getting coverage in traditional media is still tricky. […]

19 11, 2014

Content Marketing Challenge: Creating Engaging Content

By | November 19th, 2014|Categories: Content Marketing, Infographics|1 Comment

New research released by the Content Marketing Institute today shows Australian marketers are perfectly positioned to tell better stories and improve the effectiveness of their marketing investment. Dig a little deeper and a clear opportunity emerges for brands to move ahead of their competition. […]

27 10, 2014

When a clever video has the power to jump start your share price!

By | October 27th, 2014|Categories: Video Production|Comments Off on When a clever video has the power to jump start your share price!

Sometimes it’s not that easy to convey your business value proposition succinctly and make an impact! We often see our job as that of a translator - we take the complicated dump down and turn it in to something that is concise, focused and memorable. Over the past few weeks we’ve been working on such a project with ZIPT - a technology company that allows you to call or message any phone on any global network. It’s a big deal! […]

9 10, 2014

6 Communicative Ways to Avoid Crumbling on Camera

By | October 9th, 2014|Categories: Video, Video Production|4 Comments

Some thrive on it, some despise it and some actually run away from it. Facing a camera can be both an enjoyable and daunting experience. We film a huge variety of people, yet it doesn’t matter how confident someone is, put a camera in front of them and anything could happen! They may speak consistently to hundreds of people on stage, yet place them in front of a camera and they crumble. […]

25 07, 2014

Time to move onwards and upwards…

By | July 25th, 2014|Categories: Uncategorized|Comments Off on Time to move onwards and upwards…

The Lush Team are on the move! We’ve moved from Money to Lord (it has a ring doesn’t it) Our lovely home in Money Street, Perth has become a little on the cramped side and so we’re moving to Lord Street - something far more spacious that allows us to have our own TV and Radio studios as well. We’re moving in the right direction hopefully - to mark the occasion and to celebrate the fact that we’ve just completed our 1100 video production this week we thought we’d share the 5 essential tips to making a successful video production today! To be honest we could probably give you a thousand different ‘ingredients,’ but since we swear by the adage that less is more, here goes! […]

9 07, 2014

John Langoulant

By | July 9th, 2014|Categories: LTV|Comments Off on John Langoulant

John Langoulant has worked across a number of different sectors. It's helped [...]

9 07, 2014

Adverts that you choose to watch! Seriously??

By | July 9th, 2014|Categories: Uncategorized|Comments Off on Adverts that you choose to watch! Seriously??

Let me say from the outset - I avoid ads like the plague! That could be because of my BBC and ABC background perhaps, but maybe it’s as a result of being in Australia for the past ten years where the commercial TV network use programs as an excuse to hammer their audience with ad after ad! Showing utter contempt for your audience isn’t a recipe for a sustainable business in my view. So, with all that said - now I want to draw your attention to an “ad” that I think you’ll find really interesting! […]

3 07, 2014

Darren Lomman

By | July 3rd, 2014|Categories: LTV|1 Comment

Darren Lomman makes dreams come true. A chance meeting with someone who [...]

11 06, 2014

Rabia Siddique

By | June 11th, 2014|Categories: LTV|Comments Off on Rabia Siddique

"I believe God gave me a voice and I am to use it." A former terrorist and war crimes prosecutor, international humanitarian, retired British Army officer, hostage survivor and mother of triplets, she has quite the title!