Episode #20 of Brand Newsroom discusses how PR is changing in the digital age. James Lush, Sarah Mitchell and Nic Hayes are joined by special guest Trevor Young, aka The PR Warrior. Trevor lends his expertise to the discussion about where PR, content marketing and advertising are intersecting and where they’re not.
The edges are blurring for the way business communicates with the wider public. What is public relations? What is content marketing? What is advertising? How do brands know where they should be spending their money and how do they find service providers?
Links:
How to Pitch the Modern Journalist
The leaked New York Times innovation report is one of the key documents of this media age
