Episode #11 of Brand Newsroom – In this episode we look at the Australian statistics of content marketing in comparison to the rest of the world. We also talk about what a content marketing strategy looks like and and whether companies actually follow their own content strategy document. All that plus tips of the week.

Articles referred to in the podcast:

Content Marketing Challenge: Creating Engaging Content

Content Marketing Strategy Crucial for ROI New Research Shows

The Changing Landscape of Content Marketing in Australia