It’s no secret print newspapers are struggling for life. A new collaboration between newspaper publishers in Australia is launching a campaign to attract advertisers back to print.
Will this mark a revival for newspapers? Is it a last gasp of breath for a medium who has failed to keep up with the times? Is one campaign enough to influence change?
James Lush, Nic Hayes and Sarah Mitchell discuss current state of newspapers and how brands can contribute to the longevity of newspapers.
Links:
Newspapers unite to defend print
What’s your opinion about this campaign?
Image credit: Newspapers B&W (3) by Jon S on Flickr.
