Sarah Mitchell

/Sarah Mitchell

About Sarah Mitchell

Sarah Mitchell is Director of Content Strategy at Lush. She develops content marketing and community engagement strategies for clients in a variety of industries. Sarah frequently speaks on topics related to Content Marketing, Brand Storytelling and Social Media. She's a co-host of the Brand Newsroom podcast and the Australian editor for Chief Content Officer magazine. Follow her on Twitter: @SarahMitchellOz.
10 05, 2016

9 Reasons Content Marketers Should Use Pop-up Boxes

By | May 10th, 2016|Categories: Content Marketing, Web|Comments Off on 9 Reasons Content Marketers Should Use Pop-up Boxes

Are you using pop-up boxes on your website? You know what I’m [...]

5 04, 2016

Why effective messaging is essential to good governance

By | April 5th, 2016|Categories: Business, Marketing, Strategy|Comments Off on Why effective messaging is essential to good governance

Have you considered how your marketing messaging affects the governance of your [...]

4 02, 2016

Brand Journalism: How to Cover Industry Events

By | February 4th, 2016|Categories: Brand Journalism, Content Marketing|Comments Off on Brand Journalism: How to Cover Industry Events

Are you covering industry events as part of your content marketing strategy? [...]

7 01, 2016

What is the ROI of Content Marketing?

By | January 7th, 2016|Categories: Content Marketing|Comments Off on What is the ROI of Content Marketing?

What is the ROI of content marketing? If it’s not the first [...]

29 12, 2015

Podcasting for Beginners: Tools and Advice to Get Started

By | December 29th, 2015|Categories: Content Marketing, Podcast|Comments Off on Podcasting for Beginners: Tools and Advice to Get Started

In the quiet time between holidays, we wanted to share an article by our director of content strategy first published in CCO magazine and then, again, on the Content Marketing Institute blog. It’s packed with valuable information so have a read if you’re thinking about adding podcasting to your marketing mix in 2016. - Ed. In a content-cluttered world, could podcasting be next big play for content marketers? Maybe ‘big play’ is a stretch—a survey from Edison Research and Triton Digital shows awareness about podcasting is flat. Yet the same research also shows podcasting holds broad appeal. Men and women listen with equal frequency, and there is no age barrier among listeners—all age groups are equally represented. […]

15 12, 2015

Expert Content Marketing Predictions for 2016

By | December 15th, 2015|Categories: Brand Newsroom, Content Marketing|Comments Off on Expert Content Marketing Predictions for 2016

Once a year the Content Marketing Institute canvases marketers from all over [...]

8 12, 2015

Smart Advice on How to Build Your Audience

By | December 8th, 2015|Categories: Content Marketing|Comments Off on Smart Advice on How to Build Your Audience

Have you considered content marketing as a strategy to improve customer loyalty? [...]

22 11, 2015

New Australian Research for Modern Marketing Managers

By | November 22nd, 2015|Categories: Content Marketing|Comments Off on New Australian Research for Modern Marketing Managers

In-person events, social media, video and blogs are the most effective content marketing tactics in Australia. New research from the Content Marketing Institute shows modern marketing managers in Australia are enjoying success on the back of content marketing strategies and have big plans to do even more of it in 2016. […]

20 11, 2015

The Case for a Brand Newsroom Marketing Strategy

By | November 20th, 2015|Categories: Content Marketing|Comments Off on The Case for a Brand Newsroom Marketing Strategy

For too long brands have had difficulty getting their stories to the general public. They’ve been at the mercy of traditional media and PR agencies, both gatekeepers to publication. Content marketing has helped improve the situation but companies must commit to building their own news sites to gain real benefit. With the advent of the brand newsroom, business now has the ability to wield as much influence as traditional media. […]

10 11, 2015

13 Tools to Maximise Content Marketing Amplification

By | November 10th, 2015|Categories: Content Marketing|Comments Off on 13 Tools to Maximise Content Marketing Amplification

There’s a fallacy about content marketing that great content will rise to the top. It’s been my experience a lot of mediocre content is easily available and lots of great content never gets the attention it deserves. Why? Because a lot of awesome content never gets marketed. […]