Sarah Mitchell

/Sarah Mitchell

About Sarah Mitchell

Sarah Mitchell is Director of Content Strategy at Lush. She develops content marketing and community engagement strategies for clients in a variety of industries. Sarah frequently speaks on topics related to Content Marketing, Brand Storytelling and Social Media. She's a co-host of the Brand Newsroom podcast and the Australian editor for Chief Content Officer magazine. Follow her on Twitter: @SarahMitchellOz.
27 10, 2016

How to solve a content marketing conundrum

By | October 27th, 2016|Categories: Content Marketing|Comments Off on How to solve a content marketing conundrum

New research on the habits and successes of B2C marketers using content [...]

18 10, 2016

How to avoid brand damage on social media

By | October 18th, 2016|Categories: Branding, Social Media|Comments Off on How to avoid brand damage on social media

What do Prince, Brad Pitt, Pearl Harbor and the 9/11 attacks on [...]

29 09, 2016

B2B content marketers rewarded for staying the course

By | September 29th, 2016|Categories: Content Marketing|Comments Off on B2B content marketers rewarded for staying the course

Content marketers are being rewarded for staying the course according to new [...]

15 09, 2016

How to avoid a content marketing hangover

By | September 15th, 2016|Categories: Content Marketing|Comments Off on How to avoid a content marketing hangover

Business is content drunk and it’s not a pretty sight. Like a [...]

6 09, 2016

7 steps to a winning publication with content marketing

By | September 6th, 2016|Categories: Brand Journalism, Content Marketing|Comments Off on 7 steps to a winning publication with content marketing

What does a quality brand publication look like? When you consider how [...]

18 08, 2016

Clinton vs. Trump: Who wins the marketing vote?

By | August 18th, 2016|Categories: Marketing|Comments Off on Clinton vs. Trump: Who wins the marketing vote?

If the US election were decided based on who was the better [...]

4 08, 2016

Build trust with your audience using content marketing

By | August 4th, 2016|Categories: Business, Content Marketing|Comments Off on Build trust with your audience using content marketing

I’ve just returned from America, exhausted by the news cycle and completely [...]

21 06, 2016

A brand journalism approach to growing your audience

By | June 21st, 2016|Categories: Brand Journalism, Content Marketing, Marketing|Comments Off on A brand journalism approach to growing your audience

Attracting an audience is a key principle of content marketing. But you [...]

31 05, 2016

The New Viral Video: Lessons from the Happy Chewbacca

By | May 31st, 2016|Categories: Social Media, Video|Comments Off on The New Viral Video: Lessons from the Happy Chewbacca

Candace Payne has redefined viral. Creating a viral video is easier than [...]

10 05, 2016

9 Reasons Content Marketers Should Use Pop-up Boxes

By | May 10th, 2016|Categories: Content Marketing, Web|Comments Off on 9 Reasons Content Marketers Should Use Pop-up Boxes

Are you using pop-up boxes on your website? You know what I’m [...]