Journalists have been creating amazing content for centuries. It is a craft that has grown and evolved over time and, along the way, the men and women who practice it have learned a thing or two about storytelling. […]
They don’t call it earned media for nothing. You really do have to earn it. People don’t share content they didn’t enjoy. You need to either inform or entertain, or both. While social media has made it easier for brands to put out messages and have consumers share them, getting coverage in traditional media is still tricky. […]
New research released by the Content Marketing Institute today shows Australian marketers are perfectly positioned to tell better stories and improve the effectiveness of their marketing investment. Dig a little deeper and a clear opportunity emerges for brands to move ahead of their competition. […]
Sometimes it’s not that easy to convey your business value proposition succinctly and make an impact! We often see our job as that of a translator - we take the complicated dump down and turn it in to something that is concise, focused and memorable. Over the past few weeks we’ve been working on such a project with ZIPT - a technology company that allows you to call or message any phone on any global network. It’s a big deal! […]
Some thrive on it, some despise it and some actually run away from it. Facing a camera can be both an enjoyable and daunting experience. We film a huge variety of people, yet it doesn’t matter how confident someone is, put a camera in front of them and anything could happen! They may speak consistently to hundreds of people on stage, yet place them in front of a camera and they crumble. […]
The Lush Team are on the move! We’ve moved from Money to Lord (it has a ring doesn’t it) Our lovely home in Money Street, Perth has become a little on the cramped side and so we’re moving to Lord Street - something far more spacious that allows us to have our own TV and Radio studios as well. We’re moving in the right direction hopefully - to mark the occasion and to celebrate the fact that we’ve just completed our 1100 video production this week we thought we’d share the 5 essential tips to making a successful video production today! To be honest we could probably give you a thousand different ‘ingredients,’ but since we swear by the adage that less is more, here goes! […]
John Langoulant has worked across a number of different sectors. It's helped [...]
Let me say from the outset - I avoid ads like the plague! That could be because of my BBC and ABC background perhaps, but maybe it’s as a result of being in Australia for the past ten years where the commercial TV network use programs as an excuse to hammer their audience with ad after ad! Showing utter contempt for your audience isn’t a recipe for a sustainable business in my view. So, with all that said - now I want to draw your attention to an “ad” that I think you’ll find really interesting! […]
Darren Lomman makes dreams come true. A chance meeting with someone who [...]
"I believe God gave me a voice and I am to use it." A former terrorist and war crimes prosecutor, international humanitarian, retired British Army officer, hostage survivor and mother of triplets, she has quite the title!
