Does your business receive online reviews? The prospect of online reviews from customers can be daunting to many businesses because of the lack of control you have over the content. However, online reviews can be extremely valuable to a brand in terms of gaining credibility and building an online community. […]
In late 2014, the bosses behind car sharing app Uber decided to do something about their terrible reputation in the press. While users often raved about the service, the media focussed on the company’s aggressive approach to competition, accusations of bullying, and what seemed to be a willingness to bring on a public quarrel with anyone who criticised it or its management team. In a bid to fix its reputation, Uber hired one of Barack Obama’s campaign experts to win influence with journalists and editors. What happened next is a salient lesson in what not to do. […]
Would you consider adding a print magazine to your content marketing mix? Content marketing is typically associated with digital technology. Because it requires a publishing mindset, the scope of content marketing also includes print media. In fact, the first prediction of Content Marketing Institute’s 60 Content Marketing Predictions for 2015 was: ‘We will see a surge in print magazines from brands in 2015. As most brands continue to focus heavily on digital, the smart ones will realize that it is much easier to cut through the clutter by leveraging “the post” - where there isn’t much competition at all, comparatively speaking’. – Joe Pulizzi […]
How does your organisation implement content marketing? Most brands will create content from social accounts using one shared name. However, for some businesses, one content brand is simply not enough. […]
The three biggest challenges facing content marketers What do you find most challenging about content marketing? Recently our Head of Content Strategy Sarah Mitchell was interviewed on the August blog to give her take on the state of affairs in the content marketing space. In the interview Sarah mentioned three major challenges most content marketers face. […]
How do you sum up a whole piece of work in just a few words? Writing titles and headlines can be challenging. It’s the first impression for your readers and has the most impact on your open rates. If you find yourself struggling, take a look at these 11 tips for writing better headlines and titles. […]
“You’ll never believe what this marketer accidentally published on the company blog” “We tried this shocking content marketing technique… and it worked!” Does this style of headline seem eerily familiar? That’s because they’re using a technique called the “curiosity gap” to pique your interest and persuade you to take action. […]
How do you distribute your brand’s content? Distribution is a key element of the content marketing mix and a lot of brands struggle with it. What’s the point of creating content if nobody is listening, reading or watching? […]
Is your brand still stuck in the past? Or have you been brave enough to attempt content marketing? Although it’s starting to enter the mainstream marketing vocabulary, there is still confusion among brands about what content marketing is and how it differs from other marketing practices. […]
In the 39th episode of the Brand Newsroom podcast, co-host Nic Hayes compared engaging with a brand through content to starting a new romantic relationship. “If you start dating a brand and getting to know your brand, you’ll make a commitment to it down the track. You don’t meet a girl for the first time and go and marry her… That’s what we should be doing as brands, building relationships with our customers.” […]
