/Carla Young

About Carla Young

Carla Young is the Marketing Strategist at Lush. She develops strategic content marketing assets for clients across a range of industries.
15 06, 2015

Content Marketing: Solving the Brandscaping Mystery

By | June 15th, 2015|Categories: Content Marketing|3 Comments

If you’re in the know about content marketing, you are aware that ‘brandscaping’ has become a hot topic. But to many people, understanding brandscaping remains a mystery. For those unfamiliar with the term, Andrew Davis, author of Brandscaping: Unleashing the Power of Partnerships described it this way: “A process that brings like-minded brands and their respective audiences together to create content that increases demand and drives revenue.” […]

8 06, 2015

Are You Scared by Content Marketing Fear Appeals?

By | June 8th, 2015|Categories: Content Marketing|Comments Off on Are You Scared by Content Marketing Fear Appeals?

The Content Marketing Institute claims “fear is advertising and marketing’s great motivator”. And rightfully so, as psychologists have stipulated fear can be as important in a decision making process as it is in survival. Are claims as significant as these enough for you to consider using fear as a tactic to prompt customers into action? […]

26 05, 2015

The Value of Honesty in Content Marketing

By | May 26th, 2015|Categories: Content Marketing, Writing|1 Comment

When you think of traditional marketing practices, honesty probably isn’t the first thing that comes to mind. Jonathan Crossfield reminded the audience at Content Marketing World Sydney that marketing was more about persuasion than absolute truth. As content marketing assumes a different perspective than traditional marketing, is there a place for honesty in content marketing? […]

18 05, 2015

7 Questions to Answer Before You Start a Podcast

By | May 18th, 2015|Categories: Content Marketing, Podcast|Comments Off on 7 Questions to Answer Before You Start a Podcast

We’ve written before about the important role podcasts play in your marketing mix. Once you decide to pursue this opportunity, how do you create a top business podcast? […]

14 05, 2015

It’s Time to Say Goodbye to the Stock Photo

By | May 14th, 2015|Categories: Content Marketing, Photography|2 Comments

They say a picture is worth a thousand words. So what exactly are you communicating when you choose to use a stock photography image? People use stock photos for a variety of purposes: for blog posts, website design, promotional material and more. They seem like a hassle-free, inexpensive way to add a professional visual touch to your content, but they can be detrimental to the perceived quality of your work. […]

23 04, 2015

Get Your Audience Laughing

By | April 23rd, 2015|Categories: Facebook, Online marketing, Social Media, Storytelling|Comments Off on Get Your Audience Laughing

Maybe it’s the Australian larrikin culture, or maybe it’s because I’m young and immature but I love humour in marketing. As more than just a source of entertainment, I believe humour in marketing can be extremely beneficial to brands because it creates positive associations and causes the brain to code the information deeper in memory. […]

10 04, 2015

We Are All Writers. Are You a Good One?

By | April 10th, 2015|Categories: Content Marketing, Writing|Comments Off on We Are All Writers. Are You a Good One?

Do you consider yourself a writer? No? Well perhaps it is time to shift your perspective. According to Ann Handley, author of Everybody Writes: “If you have a website, you are a publisher. If you are on social media, you are in marketing. And that means we are all writers”. […]

8 04, 2015

Why Podcasts Are Right For Every Business

By | April 8th, 2015|Categories: Content Marketing, Podcast|3 Comments

So you’ve got a website, you’ve got a newsletter, you’ve even started a company blog. Your business can rest easy knowing they’ve got all their content marketing bases covered, right? Wrong. If your business isn’t capitalising on the growing popularity of podcasts, you’re missing out on a huge opportunity to connect with and engage your potential customers. Not convinced? Let us talk you through a few reasons why we believe every business should consider adding a podcast to their marketing mix. […]

18 03, 2015

What’s the Story? Expert Tips to Improve Your Storytelling Skills

By | March 18th, 2015|Categories: Content Marketing, Storytelling|1 Comment

Storytelling is an art but it’s also a skill. As one of the most commonly used means of communicating, we encounter storytelling almost every day of our lives. But have you considered how storytelling could be used to draw people into the story of your brand? […]

4 03, 2015

The Top Free Marketing Podcasts for You

By | March 4th, 2015|Categories: Content Marketing|Comments Off on The Top Free Marketing Podcasts for You

Whether you’re a podcast tragic looking to discuss Serial at any given time or a morning commuter sick of breakfast radio, podcasts are a great way to find interesting information and entertaining stories.  But what if listening to podcasts could help you strengthen your business potential and gain valuable knowledge about where, what and how to communicate to your customers and clients? […]