Since the launch of Apple’s latest products earlier this week, I’ve been reading a lot about how they benefit a marketer’s need to reach their audience.

But will we get to the point where we are too accessible? Can we ever have too much communication?

Out with the Old, In with the New

The Apple Watch allows a physical connection to all the various means of communication. As well as measuring your heart rate by pairing with an Apple fitness app, it allows you to stay constantly in tune by using beeps or buzzes received from your collection of contacts on social media and email.

Who needs to reach for their IPhone when it’s literally always at hand?

Has anyone used the Google glasses? This is another example of a device you can wear as a practical solution to an everyday product. Let’s all stay streamlined and ditch the hands-free devices we already have and wear it on the end of our nose instead.

Another question – does anyone still own a Bluetooth headset or earpiece? Old school!

The Uncertain Future of Communication

Maybe I’ve watched too many sci-fi movies but seeing these impressive products come to market makes me wonder how advanced we’ll be in the future in terms of wearable devices. I may buy the glasses and watch, but maybe one day there’ll be a whole suit of armour to act as one seamless wall of communicative skin.  Wouldn’t that make us a robot? Sounds like a movie plot that’s already been made, right?

I think it’s great that there’s an increasingly diverse range of ways to communicate. For the enthusiastic marketer (or those with too much downtime at work), it might be tempting to use each and every digital platform to connect, but you’ll always need the basics of having a plan or strategy in place to implement them.


The Lush Content Filter

My boss has one computer screen dedicated to monitoring and gauging content online. I like to think of him as the water filter in the Lush office kitchen. The staff fill the proverbial water filter with content and he sieves through the best to distribute, controlling when and who to deliver to.

I have a friend who refuses to let go of his Nokia 6310, let alone buy an Apple Watch. But I don’t think it matters how technologically advanced you are as long as you know how to communicate effectively and efficiently.

So who wants to patent the ISkin?

Lucy Helliwell