How much of our brand values should we be publicly sharing? While it’s commonly agreed that honesty creates the most effective content, should marketers be wary of crossing a line between authenticity and over-sharing?

A recent press release from Hubspot was in the spotlight for it’s unusually honest approach. The Brand Newsroom team discuss whether or not this was a PR failure or a move to stay ahead of the gossip How much should brands expose when it comes to their unflattering personal stories?


Hubspot Appoints Kipp Bodnar as Chief Marketing Officer