Research firm eMarketer have predicted that by 2017, the global social network audience will total 2.55 billion. With a global audience of this size, and with portable access across many devices, these figures indicate social media will continue to be a vital tool in reaching your desired market.
However, social media is a lot more complicated than it used to be. It’s no longer as simple as setting up a Twitter account, and it is certainly no longer ‘free to use’ for businesses. Love it or hate it, social media can be a key method for distributing your content marketing efforts. So how should you invest in social media?
The Brand Newsroom team discuss their personal experiences and professional expertise surrounding social media. James Lush, Sarah Mitchell and Nic Hayes agree that a social media strategy is a waste of time and resources, and yet, also agree getting a professional opinion on your social media is a wise choice. How do you achieve the balance?
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Why Paying for Social is Better Than Doing Social
[…] The social media party is over. Social media companies expect you boost your posts or sponsor your updates. That means you don’t control your audience or even have access to most of it if you’re only connection with them is on a social channel. That’s why it’s best to focus on building your own subscriber lists. Listen to an in-depth discussion about this on the Brand Newsroom podcast. […]