Are you marketing your content? Is your content marketing strategy really a content strategy? Are marketers spinning their wheels on execution without diving deep enough into their strategy?
Geraint Holliman, Director of Strategy and Head of Content Marketing at DIRECTIONGROUP in the UK, joins the Brand Newsroom team to debate the merits of creating content for the sake of it. He talks about the importance of marketing your content and investing time in the thinking required to create an effective strategy.
Listen in for a riveting discussion on where many companies veer off the path of effectiveness without even realising it.
Do you have a content strategy or a content marketing strategy?
Image Credit: Think by Sam Howzit at Flickr.com