Brand Newsroom #16: Building Authority vs. Being an Expert

Episode #16 of Brand Newsroom – In this episode we examine the difference between being an expert and being an authority in your field. Is it enough to know a lot about your area of expertise or is it essential to do more? Does the digital age make it easier or harder to be an expert?

Nic Hayes and Sarah Mitchell debate these points inspired by an article written by Trevor Young at Authority Partners titled, Why Building Authority is Vital to the Success of Your Reputation and Business.

About the Author: Brand Newsroom

Brand Newsroom is a weekly podcast for anyone who has a say in how companies communicate. James Lush, Nic Hayes and Sarah Mitchell provide a global perspective on content marketing, traditional media and PR to help modern marketers tell better stories and communicate more effectively.

2 Comments

Rochelle Masters Jan 24, 2023 at 10:10 am

Thanks LUSH! This is helpful to me pushing to develop a psychology brand in WA..
Sarah Mitchell Jan 28, 2023 at 12:40 pm

So glad you found value in the episode, Rochelle. We found the the distinction between building authority and being an expert fascinating.

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