Brand Newsroom 38: Gen Y Wake-up Call

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Media producers need a wake-up call, according to Charlie Caruso. While we used to talk about the Generation Y audience as children, time has passed and they are now between 15 and 33-years-old. Most of them are adults and all of them are influential consumers.

So how can we adapt to their needs? This week Charlie Caruso, author of ‘Understanding Y’, joins the Brand Newsroom team to discuss what changes are necessary to our media models in order to win over a Gen Y audience.

According to Charlie, a Generation Y audience can be cheap when it comes to parting with money. So how will businesses survive? What is this audience willing to exchange for content?



Understanding Y


By | 2017-07-19T21:51:23+00:00 June 2nd, 2015|Categories: Brand Newsroom, Podcast|Comments Off on Brand Newsroom 38: Gen Y Wake-up Call

About the Author:

Brand Newsroom is a weekly podcast for anyone who has a say in how companies communicate. James Lush, Nic Hayes and Sarah Mitchell provide a global perspective on content marketing, traditional media and PR to help modern marketers tell better stories and communicate more effectively.