Brand Newsroom 28: Arnie Kuenn on the New SEO Order

American SEO expert Arnie Kuenn joins Brand Newsroom to discuss SEO and why brand journalists are perfectly poised to impress Google without having to spend a lot of money or employ an SEO agency. Who can’t get behind that idea?

He discusses an important change coming to the Google algorithm, the first time Google has ever pre-announced a change. And shares why he thinks the editorial calendar is one of the best SEO weapons around.

Arnie joined the Brand Newsroom team for a live recording at Content Marketing World Sydney 2015. He’s generous with his advice about how to create findable content without investing a lot of time on keyword research.

Have you changed your approach to SEO?

About the Author: Brand Newsroom

Brand Newsroom is a weekly podcast for anyone who has a say in how companies communicate. James Lush, Nic Hayes and Sarah Mitchell provide a global perspective on content marketing, traditional media and PR to help modern marketers tell better stories and communicate more effectively.

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The Vital Website Test You Need to Take for SEO | Lush Digital Apr 12, 2022 at 11:07 am

[…] Kuenn discussed this on episode 28 of Brand Newsroom. The seasoned SEO expert warned that Google is expecting websites to be mobile friendly. If […]

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