Brand Newsroom 27: Andrew Davis on the Power of Brand Collaboration

Have you considered how collaboration with another brand can open your company to a larger audience? Are you still using demographics to develop your buyer personas? Is your content catering to the masses or operating within a well-defined niche?

Andrew Davis, best-selling author of Brandscaping, joins the Brand Newsroom team for a special edition recorded at Content Marketing World Sydney. He shares his ideas on the opportunities brands have to create better content while reaching a wider audience. Davis is one of the most active minds in marketing and voted the best presenter at Content Marketing World in the USA.

Where have you had success teaming up with other brands?

About the Author: Brand Newsroom

Brand Newsroom is a weekly podcast for anyone who has a say in how companies communicate. James Lush, Nic Hayes and Sarah Mitchell provide a global perspective on content marketing, traditional media and PR to help modern marketers tell better stories and communicate more effectively.