Do you know the different between your news and a newsworthy story? Do you know the biggest reason most brands fail to get press coverage for their news? The Brand Newsroom team discusses why some brands get a lot of press coverage and others get none at all.

What elements are required to make a good news story? What is one thing journalists look for before they’ll run a story? What’s a simple but effective change you can make in your brand communications to garner more attention from traditional media?

Join James Lush, Nic Hayes and Sarah Mitchell to get three different perspectives on how your business can get more earned media with their content marketing and PR activities.