How to manage a PR crisis: the 12 golden rules
You may have seen the incredible footage recently of the American physician [...]
10
01, 2017
3.5 hours that could change your life forever
Worried, nervous and tense, Sally* arrived at Lush recently for what she [...]
1
11, 2016
Here’s the thing about negativity
The one thing I’ve learnt over the past few months is that, [...]
25
08, 2016
Modern marketing: are you a leader or a follower?
We are going through massive disruption in the media world. From my [...]
28
07, 2016
How to use mindfulness for greater business success
Today, I want to talk about something very different. I am not [...]
2
06, 2016
Presentations: What we want, versus what we get
I get to see a lot of people present. I get to [...]
19
04, 2016
Why video is now an essential part of the marketing mix
Humans are hardwired to interpret the world visually. It makes perfect sense [...]
9
02, 2016
How Does the World See You and Your Business?
I’m curious. Do you know how people perceive you? Maybe the four years of psychology I did before working in the media has turned me in to an over-thinker. Or is it a fact that I’ve now moved in to the “wisdom” stage of life? (Some of my friends may well doubt that theory.) The thing is, I’ve become fascinated by the way we come across to others. […]
10
08, 2015
Why No One Cares About Your Story and How to Change It
One of the most common complaints I hear from brands is “why can’t I get coverage in the media?” When you then ask brands about the story they’re trying to sell, the answer usually becomes clear quite quickly. Often they simply don’t have a story to tell. […]
6
07, 2015
How to Build a Working Relationship With Your Local Media
Journalists are surprisingly easy to please. So why is building a working relationship with local media such a terrifying prospect for so many people? Perhaps some people have been burned by the “gutter press”. Perhaps others have been on the receiving end of waspish response to a poorly constructed pitch. […]
