The key to strategic content
Do you deliver the right content at the right time to help [...]
5
07, 2016
Is your brand identifiable by its values?
We all know the values of a company often define what an [...]
5
05, 2016
4 ways 1 meeting can ensure your content’s success
Let’s face it, we are all time-poor these days and, yes, we [...]
18
02, 2016
Choose your culture, choose your consequences
There’s an old warning that people will judge you by the company [...]
20
10, 2015
The Rise Of Video Marketing
What can you do to capitalise on your video production? There’s no denying the impact of video content in today’s internet-crazed society. You cannot turn a single corner of the Web without bumping into some type of video - whether it’s a Vine on Facebook or a short film on Vimeo. Google estimates more than 300 hours of video are uploaded to YouTube every minute. And it’s not just YouTube feeding your video addiction; any number of platforms for video consumption are growing as well. The latest trend comes in mobile form, with video accounting for 55% of all mobile traffic, which is up 10% in almost three years. […]
31
08, 2015
Where Content Marketing Fails
We’ve all been there. A sale is lost because your frontline staff doesn’t know what’s going on in the rest of the company. Like many people, I love to research online before making a decision on purchasing a product. Many brands have content marketing working for them online but forget to communicate the what, why and how of their content to key frontline staff making the sale. […]
13
08, 2015
Content Marketing Trends of 2015
Were you satisfied with your content marketing results in 2014? Want to improve your investment plans in the second half of this year? Experts and industry leaders predicted 2015 would be a big year for content marketing. Now that we have surpassed the mid-year hump, it’s time to see if these predictions have come true. If you’re interested in seeing whether your content marketing strategy aligns with their predictions, here is a list of some of the top predicted trends this year. […]
