Brand Newsroom 133: How to tweet like Donald Trump (and what to do instead)
Professor George Lakoff of Berkeley University says US President Donald Trump uses [...]
22
03, 2017
Brand Newsroom 132: The brewery, the politicians, their bizarre video and the boycott
For the past two weeks Australians have watched a PR disaster unfold. [...]
15
03, 2017
Brand Newsroom 131: Dos and don’ts of corporate video
Lush Digital’s senior producer, Ian Bignell, joins James and Nic to dissect [...]
8
03, 2017
Brand Newsroom 130: How to communicate bad news well
What’s best practice when it comes to sharing bad or difficult news? [...]
1
03, 2017
Brand Newsroom 129: From chocolatier to Snapchat superstar, meet Chocolate Johnny
John Kapos is a Sydney chocolatier, known to thousands of Snapchat users [...]
22
02, 2017
Brand Newsroom 128: Trevor Young and the risk of building on rented land
PR Warrior Trevor Young joins James and Sarah to discuss whether it [...]
15
02, 2017
Brand Newsroom 127: Getting political with your advertising
The Super Bowl is America’s biggest sporting event and it has the [...]
8
02, 2017
Brand Newsroom 126: The “By the way, I was paid to say this” Episode
With the invention of “influencer marketing”, product placement has jumped from the [...]
1
02, 2017
Brand Newsroom 125: Is attack ever the best form of marketing?
Is attack marketing ever a good idea? Does launching into your competitor [...]
25
01, 2017
Brand Newsroom 124: Is 2017 the year we finally see more diversity in marketing?
So far this month here in Australia, we’ve seen a TV ad [...]
