We’re constantly inspired by the work of video makers around the globe, particularly those that think outside conventional methods - where the creativity alone will stun the viewer even if the subject is of no interest. Here’s a video that received 1 million views in 5 days! […]
“The biggest risk is not taking any risk….in a world that is changing really quickly, the only strategy that is guaranteed to fail is not taking risks” Mark Zuckerberg In our business we are constantly confronted by anxious clients who have a fantastic brand and product/service, yet are hesitant to invest in a communications plan. Essentially, they know what they have is amazing but they don’t want to shout about it. […]
Making an emotional connection with your audience is essential in encouraging action. This is particularly relevant for not-for-profit organisations who rely on the engagement of others to stay in business. […]
The way we connect is shifting, consumers are moving swiftly (and some forcefully) into the digital space where many marketing relations are made through online campaigns. […]
Time-lapse photography has amplified in popularity. We’re beginning to notice a trend for business to use time-lapse photography for purposes that extend beyond marketing and deliver strategic advantage. […]
Since the launch of Apple’s latest products earlier this week, I’ve been reading a lot about how they benefit a marketer’s need to reach their audience. But will we get to the point where we are too accessible? Can we ever have too much communication? […]
It’s all in the name. First impressions count. We all know it, but how far would you go to seal the deal and bag yourself an extra reader? […]
Have you ever been engaged in a conversation but then walked away from it not actually knowing what was said? Corp talk. It’s a rapidly growing and evolving language - a linguist’s dream. […]
Everyone loves an optical illusion, a way of challenging our perceptions. Remember the thrill of seeing your first magic eye picture? Seeing something that initially didn’t appear to exist? Video has a lot to be thankful for when it comes to seeing the invisible and experiencing the hidden world. One man, Louie Schwartberg, has an incredible talent in revealing the hidden aspects of life on earth. […]
Imagine going back to a time in your childhood, when the world was a magical, new and exciting place full of new experiences… […]
