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So far Lush Digital has created 54 blog entries.
6 02, 2015

Content Marketing: Using Animation to Tell Stories

By | February 6th, 2015|Categories: Uncategorized|Comments Off on Content Marketing: Using Animation to Tell Stories

Are you a Thunderbirds fan? If you are, do you relate to them? Probably not, but there are creative people among us who can make even inanimate objects relevant and thought provoking. […]

28 01, 2015

The Importance of Emotion in Content Production

By | January 28th, 2015|Categories: Content Marketing|1 Comment

How often do you laugh at a video on social media, or read a news story and want to take action? Whether it’s a cat falling off a roof or a petition to stop a historic building being demolished, the publisher’s objective is always the same: get the audience to react. […]

21 01, 2015

5 Practical Tips on Body Language in Video Interviews

By | January 21st, 2015|Categories: Uncategorized|1 Comment

Have you ever looked into the eyes of someone and felt like you knew what they were feeling? The eyes are a powerful tool in communication and can speak a thousand words. I have met many diverse and complex characters in my radio and TV career and found truth in the saying about eyes being a gateway to the soul. For example, I met an infamous murderer whose eyes were nearly totally black and dull in texture, very unnerving. In contrast, when watching a charity worker talk passionately about their cause; the eyes were bright and expressive. […]

11 12, 2014

Interviewing In Video Production: Why You Should Expect The Unexpected

By | December 11th, 2014|Categories: Video, Video Production|1 Comment

Being interviewed off-camera is often a daunting experience, full of behind-the-scenes distractions and hazards the viewer would never know about.  Insider knowledge from a senior producer of both traditional media and brand newsrooms can help you next time you’re in front of the camera. […]

11 12, 2014

8 Reasons For Documenting Your Event Through Video

By | December 11th, 2014|Categories: Video Production|1 Comment

We are regularly asked to film events and produce a video documenting the activities. This could range from an awards ceremony to a small seminar to a huge 3-day corporate conference. Documenting an event through video is an excellent way of maximising content and taking full potential of the hard work put into the production of an event. […]

5 12, 2014

Behind the Scenes Video Production: The Benefits of Sharing Insight Into Your Business

By | December 5th, 2014|Categories: Video, Video Production|Comments Off on Behind the Scenes Video Production: The Benefits of Sharing Insight Into Your Business

‘Behind the scenes’ videos are a fantastic tool to engage and connect with your audience. The benefits include: -       Showcasing the team behind the project. -       Educating the audience on the length and depth of work involved, allowing for a deeper understanding and appreciation of a project. -       Offering an added ‘extra’ by providing material that supports and compliments the project. […]

27 11, 2014

Video Production: Advance of the Drones

By | November 27th, 2014|Categories: Advertising, Video, Video Production|Comments Off on Video Production: Advance of the Drones

There’s only so many ways you can advertise a block of land. After all, grass is not exactly glamorous, is it? We were recently given this challenge for a company that is selling land to build on. Here’s an example of how effective drones are as a way of capturing stunning aerial footage. […]

19 11, 2014

Underwater Content Party Production

By | November 19th, 2014|Categories: Video Production|Comments Off on Underwater Content Party Production

Have you ever heard someone say, “Never work with children or animals”? Well here’s another one to add to the ‘most difficult list’ - work underwater! One advertising agency decided that it was worth the effort though and I think it’s paid off. […]

18 11, 2014

Are You A Brand Puppet without Realising?

By | November 18th, 2014|Categories: Advertising, Content Marketing, Online marketing|Comments Off on Are You A Brand Puppet without Realising?

I have previously written about how companies utilise the consumer by advertising their brand name through personalisation, i.e. by displaying individual names on a product like Coca-Cola; or using Facebook advertising to be in line-of-sight to the consumer by displaying adverts of products they have been viewing online. The consumer essentially becomes a marketing tool. But what if this develops further in the future? What if the consumer becomes the primary distributor in content marketing? […]

13 11, 2014

The Rise of Not-for-Profit Content Marketing

By | November 13th, 2014|Categories: Content Marketing, Video Production|Comments Off on The Rise of Not-for-Profit Content Marketing

New research from the Content Marketing Institute highlights the value of content marketing for not-for-profit organisations. Joe Pulizzi, founder of CMI, shares his favourite insights into how not-for-profit organisations embrace content marketing. It’s intriging reading and includes a crafty slidedeck. Some of the most interesting results are included in a handy datagraphic. […]