Quizzical Content Marketing
With the recent data released from CMI about Australian content marketing, most [...]
2
12, 2015
Brand Newsroom 64: Perfecting Your Email Marketing
Does your brand send out a newsletter to customers and connections? Most [...]
1
12, 2015
Perfecting Your Video Production to Please Your Audience
Ever wonder what it’s like to work with Gordon Ramsay? Back in the heady days of 2005, when I was a fresh-faced graduate trying to make my way in the world, I had the opportunity to work as a runner on the TV show Ramsay’s Kitchen Nightmares. It’s a long-running format where Gordon Ramsay enters struggling restaurants and tries to save them from closing by sprinkling a little bit of Michelin-magic on inept owners and clueless cooks. He is a man who can not only fit the f-word into every single sentence, he also knows a thing or two about creating places people actually want to spend their money and time on food. […]
26
11, 2015
Ad Blockers Reveal Opportunities for Content Marketing
Do you use ad blockers when you surf the net? The rise of ad-blocking technologies has been a hot topic in 2015, with studies finding the use of ad blockers has increased at a rate of 41% globally in the past 12 months. So what does it mean for marketers when users start to customise their own online experience? […]
25
11, 2015
Brand Newsroom 63: Australian Content Marketing Research
Have you been wondering when Australian content marketing will take off like [...]
22
11, 2015
New Australian Research for Modern Marketing Managers
In-person events, social media, video and blogs are the most effective content marketing tactics in Australia. New research from the Content Marketing Institute shows modern marketing managers in Australia are enjoying success on the back of content marketing strategies and have big plans to do even more of it in 2016. […]
20
11, 2015
The Case for a Brand Newsroom Marketing Strategy
For too long brands have had difficulty getting their stories to the general public. They’ve been at the mercy of traditional media and PR agencies, both gatekeepers to publication. Content marketing has helped improve the situation but companies must commit to building their own news sites to gain real benefit. With the advent of the brand newsroom, business now has the ability to wield as much influence as traditional media. […]
18
11, 2015
Brand Newsroom 62: Traditional vs. Brand Journalism
Is the line between traditional journalism and brand journalism beginning to blur? [...]
17
11, 2015
RIP Google+
Is Google+ done and dusted? News from the past couple of weeks indicates Google+ is on its way out. With the latest news that Google Places API drops Google+ URLS from their business listings, all signs point towards one tragic fate: Google+ is on its last legs. […]
12
11, 2015
7 Podcast Directories to Improve Distribution
So you’ve created a podcast, now what? Producing quality content is only half the battle when it comes to content marketing, as what’s the point of creating it if nobody ever sees it? With Google announcing the launch of their own podcast directory last week, there’s never been more evidence of the fact that people are increasingly searching for podcasts online. So if your brand is finding social media and your own online channels aren’t cutting it in terms of podcast distribution and amplification, why not try out podcast directories? […]
