Monthly Archives: June 2015

8 06, 2015

Are You Scared by Content Marketing Fear Appeals?

By | June 8th, 2015|Categories: Content Marketing|Comments Off on Are You Scared by Content Marketing Fear Appeals?

The Content Marketing Institute claims “fear is advertising and marketing’s great motivator”. And rightfully so, as psychologists have stipulated fear can be as important in a decision making process as it is in survival. Are claims as significant as these enough for you to consider using fear as a tactic to prompt customers into action? […]

4 06, 2015

One Word to Lose From Your Content Marketing Vocabulary

By | June 4th, 2015|Categories: Content Marketing|2 Comments

Are you looking for a quick win with your content marketing? Do you have a short-term project and want to develop content to support it? Are you looking for a way to build influence or attract an audience right now? If you’re looking for a content marketing campaign, you’re heading for disappointment. […]

2 06, 2015

Storytelling: What Journalists Know and Marketers Don’t

By | June 2nd, 2015|Categories: Content Marketing, Storytelling|2 Comments

Journalists have been creating amazing content for centuries. It is a craft that has grown and evolved over time and, along the way, the men and women who practice it have learned a thing or two about storytelling. […]

2 06, 2015

Brand Newsroom 38: Gen Y Wake-up Call

By | June 2nd, 2015|Categories: Brand Newsroom, Podcast|Comments Off on Brand Newsroom 38: Gen Y Wake-up Call

Media producers need a wake-up call, according to Charlie Caruso. While we [...]