Last week the Content Marketing Institute released new research on the state of content marketing in Australia. The report highlighted a couple of areas where Australian content marketers could improve the effectiveness of their content marketing programs. Some of it was obvious – and some of it wasn’t. Here are my recommendations for anyone investing time or money into a content initiative. […]
Episode #11 of Brand Newsroom – In this episode we look at [...]
New research released by the Content Marketing Institute today shows Australian marketers are perfectly positioned to tell better stories and improve the effectiveness of their marketing investment. Dig a little deeper and a clear opportunity emerges for brands to move ahead of their competition. […]
Have you ever heard someone say, “Never work with children or animals”? Well here’s another one to add to the ‘most difficult list’ - work underwater! One advertising agency decided that it was worth the effort though and I think it’s paid off. […]
I have previously written about how companies utilise the consumer by advertising their brand name through personalisation, i.e. by displaying individual names on a product like Coca-Cola; or using Facebook advertising to be in line-of-sight to the consumer by displaying adverts of products they have been viewing online. The consumer essentially becomes a marketing tool. But what if this develops further in the future? What if the consumer becomes the primary distributor in content marketing? […]
Episode #10 of Brand Newsroom - In this episode we look [...]
Episode #9 - In this episode we look at how much [...]
Episode #8: In this episode we look at who at your [...]
Episode #7: In this episode we look at how companies need to [...]
Episode #6: In this episode we look at how brands are moving [...]
