Brand Newsroom 7: How to sell content marketing internally
Episode #7: In this episode we look at how companies need to [...]
13
11, 2014
13
11, 2014
Brand Newsroom 6: Branding on Mainstream TV
Episode #6: In this episode we look at how brands are moving [...]
13
11, 2014
Brand Newsroom 5: News journalism and celebrity
Episode #5: In this episode we look at the issues and [...]
13
11, 2014
Brand Newsroom 4: Are you following a communications strategy?
Episode #4. In this episode we look at the importance of following [...]
13
11, 2014
Brand Newsroom 3: The fine line between content marketing and advertising
Episode #3: In this episode we look at how brands should avoid [...]
13
11, 2014
Brand Newsroom 2: Why brands need an editor
Episode #2: In this episode, we look at why brands need to [...]
13
11, 2014
The Rise of Not-for-Profit Content Marketing
New research from the Content Marketing Institute highlights the value of content marketing for not-for-profit organisations. Joe Pulizzi, founder of CMI, shares his favourite insights into how not-for-profit organisations embrace content marketing. It’s intriging reading and includes a crafty slidedeck. Some of the most interesting results are included in a handy datagraphic. […]
11
11, 2014
Brand Newsroom 1: Headlines that over-promise and under-deliver
Episode #1: In this episode, we look at the headline that [...]
11
11, 2014
Brand Journalism: Why the faulty arguments need to end
A recent article in Contently stated in bold letters, “There’s no such thing as brand journalism.” It then supplied a handy data graphic designed to define the important terms of content marketing: brand publishing branded content, aka custom content native advertising sponsored content brand journalism I had to smile; they included brand journalism in their list to reiterate that it doesn’t exist. It’s like putting a word in a dictionary just to say it’s not a word. […]
6
11, 2014
The Perfect Concoction of Collaboration and Creativity in Video Production
We’re constantly inspired by the work of video makers around the globe, particularly those that think outside conventional methods - where the creativity alone will stun the viewer even if the subject is of no interest. Here’s a video that received 1 million views in 5 days! […]
