Episode #2: In this episode, we look at why brands need to have an Editor in place. What role do they play and why it’s so important. In our smart ideas section we look at creative ways to be creative in the creative space! How do you stand out and do something a bit different, especially when you have a track record for always surprising your audience. In the future proofing part of the podcast we talk about the issues of automation. How do we maintain a personal touch with our audience when there is so many automated tools designed to make our lives easier? Plus tips of the week including a couple of great websites if you are involved in the Communication industry.
Brand Newsroom 2: Why brands need an editor
About the Author: Brand Newsroom
Brand Newsroom is a weekly podcast for anyone who has a say in how companies communicate. James Lush, Nic Hayes and Sarah Mitchell provide a global perspective on content marketing, traditional media and PR to help modern marketers tell better stories and communicate more effectively.