Many brands struggle with how to distribute their content once it’s developed. Distribution is a serious concern in content marketing, as even if you have the best content in the world, if nobody sees it, it will be ineffective. This week the Brand Newsroom team discuss how brands should approach content distribution and the different options available. The team advise that following “this is how we did it” success stories may not work for your own brand, as these are not ‘one-size-fits-all’ solutions. Do you know what the best distribution tactics are for your brand?

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