Many brands struggle with how to distribute their content once it’s developed. Distribution is a serious concern in content marketing, as even if you have the best content in the world, if nobody sees it, it will be ineffective. This week the Brand Newsroom team discuss how brands should approach content distribution and the different options available. The team advise that following “this is how we did it” success stories may not work for your own brand, as these are not ‘one-size-fits-all’ solutions. Do you know what the best distribution tactics are for your brand?
Links
- Brandscaping by Andrew M. Davis
- How Intel iQ Does Content Promotion
- Evergreen Content - Jeff Bullas
[…] Episode 43 of the Brand Newsroom podcast covered the topic of distribution focussing on where brands typically struggle. According to co-host Nic Hayes, owner of Media Stable, brands are failing to understand the distribution element of the content marketing mix because they are failing to fully assume a PR perspective. He believes getting engagement with the media will only get you 50% of the way to successful distribution. To fully distribute your content in an effective way you must also distribute through your own channels and networks. If you don’t do that, Nic believes “You’re just blowing out hot air”. […]