Content from your core values
What are the core values of your business? Part of effective communication [...]
21
04, 2016
How to generate article ideas like a journalist
There’s a weird thing that happens when you tell a stranger at [...]
15
04, 2016
8 web writing tricks you need to know
Much of what you were taught in school about writing is not [...]
17
03, 2016
Thought leadership in content marketing strategy
Late last year, business2community proclaimed 2016 was the year of ‘thought leadership [...]
26
05, 2015
The Value of Honesty in Content Marketing
When you think of traditional marketing practices, honesty probably isn’t the first thing that comes to mind. Jonathan Crossfield reminded the audience at Content Marketing World Sydney that marketing was more about persuasion than absolute truth. As content marketing assumes a different perspective than traditional marketing, is there a place for honesty in content marketing? […]
10
04, 2015
We Are All Writers. Are You a Good One?
Do you consider yourself a writer? No? Well perhaps it is time to shift your perspective. According to Ann Handley, author of Everybody Writes: “If you have a website, you are a publisher. If you are on social media, you are in marketing. And that means we are all writers”. […]
